This statement made by our POM Professor during our third
lecture made me sit straight on the chair and listen carefully to the
differences between Craftsmanship and Modern Management.
Craftsmanship
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Modern Management
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Craft production is the
process of manufacturing by hand with or without the aid of
tools. The term Craft production refers to a manufacturing technique applied
in the hobbies of Handicraft but was also the common method of manufacture in
the pre-industrialized world. For example, the production of
pottery uses methods of craft production
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Mass production is the
production of large amounts of standardized products, including and
especially on assembly lines. This concept came into picture after the Industrial
Revolution.
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Only one person is
working on the entire process
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Many people are working on the same process
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Time required to
complete the entire task is more
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Time required to
complete the task is less
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Satisfaction gained
after completion of work is high
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Satisfaction gained after
completion of work is low
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The skill sets required
is more and varied
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The skill sets required
is small and monotonous
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Can craftsmanship survive in the age of mass production?
Pre-industrialized world:
There was a time when craftsmanship meant something and
there are still a few small Mom and Pop operations that believe in the word to
this day. Then enter the internet, the global market, the ability to
"feed" the masses with whatever they desire and we quickly find that
Mom and Pop can't keep up with the demand curve. Try as they might, burn long
hours into the night, work weekends, hire inexperienced workers etc. usually
ends with the first telltale sign arising as a lack of quality control and the
ultimate erosion of their customer base.
Industrial Revolution:
Then came a time when many of the products we bought were
mass-produced in factories, sacrificing high-quality craftsmanship to save
money.
The world now:
However, Mass production today means maximizing your product
output (maximizing your return on investment) while preserving the quality you
are known for. If you slip, the response is almost instantaneous with today's
social networking and "connected" world. Words gets out at
light-speed that something isn't right, not up to par, caution, and buyer
beware and you are "toast" as they say.
Some companies appear committed to craftsmanship even while
offering a mass-produced product for example Apple. These are the companies
which are committed to EXCELLENCE. They display their ‘Love of
Excellence’ through their products.
Excellence =
Effectiveness X Efficiency
(Direction) (Speed)
Today, these 3 E’s form the basis of any manufacturing
companies.
Lean Manufacturing:
Lean Manufacturing aims to combine the flexibility and quality
of craftsmanship with the low costs of mass production. Lean production was
seen as the third step in an historical progression, which took industry from
the age of the craftsman through the methods of mass production and into an era
that combined the best of both. It has been described as “the most fundamental
change to occur since mass production was brought to full development by Henry
Ford early in the 20th century.”
In lean-production systems a manufacturer's employees are organized
in teams. Within each team a worker is expected to be able to do all the tasks
required of the team. These tasks are less narrowly specialized than those
demanded of the worker in a mass-production system, and this variety enables
the worker to escape from the soul-destroying repetition of the pure assembly
line.
With lean production, components are delivered to each
team's work station just-in-time, and every worker is encouraged to stop
production when a fault is discovered. This is a critical distinction from the
classic assembly-line process, where stoppages are expensive and to be avoided
at all costs. Faulty products are put to one side to be dealt with later, and a
large stock of spares is kept on hand so faulty components can be replaced
immediately without causing hold-ups. With such a system, workers on the
assembly line learn nothing and the faults persist. Thus, we can see that lean
manufacturing is the way forward and the companies that incorporate it will be the
ones that survive.